The life of a copywriter from the UK
Elliott is a freelance copywriter from the UK and one of Stone Soup’s newest members. He will add his copywriting skills as an ingredient to our soup. Originally from London, he studied politics at University of Bristol and has been a freelance copywriter for about a year, mainly working for tech companies and startups. Before that, he was working a full time job for a PR Agency, therefore digital nomadism is quite new to him. Elliott is currently splitting his time between his home base of London and destinations abroad.
After spending a year in California as an exchange student at University of Berkeley, Elliott travelled a lot, including parts of Asia.
Elliott has travelled to Southern Europe and has worked remotely from Porto, where he enjoyed the relaxed lifestyle and slow living. Being already familiar with the Mediterranean climate, Elliott chose Athens as his base for the next few months. It’s his third time in Athens and, as he really liked the vibe of the city, he returned in order to work remotely from our coworking space. He is planning to stay in Athens until Christmas and he isn’t sure about his next destination: ‘I may stay in Athens, might go back to Portugal. I also consider going to Malaysia!’
Combining freelancing and travelling
Staying for a longer period in places he works gives him the opportunity to have time for everything, without rushing. That’s how he found our coworking space. ‘By spending a few months somewhere, you get to know the people and the place without being chaotic’.
‘Even though freelancing gives me the flexibility to build things around my schedule and I really like the autonomy, it can sometimes get lonely. Coworking is a good way to meet people and Stone Soup is a supportive place to work.’ On top of that, Elliott mentioned that it’s really motivating to see things getting done around him.
Specifically, he really enjoys working for tech startups and innovative companies, for example, for Beyond Identity, which created a software that allows companies to eliminate passwords and has grown into a really successful company within 2 years.
What makes a successful copywriter?
‘Obviously, you need to be good with words and able to express your ideas very clearly in written language’ says Elliott. Moreover, it’s equally important to have a good understanding of marketing, as well as knowing how to get into the minds of the customers. Balancing the above mentioned with good writing makes a copywriter stand out.
Elliott has met clients through a variety of channels, like a Facebook group for content writers, but LinkedIn is the main professional network. Networking can, of course, happen in a coworking space: as he said, he has met clients through coworking spaces.
As a freelance copywriter, the creative process isn’t always the same: ‘I have to talk with my clients about their marketing goals and what they want to communicate. It’s more like a collaborative process: we discuss ideas and find what fits in with how clients want to build their brand.’
In conclusion, a freelance copywriter needs to be autonomous: ‘It’s not like working in an office where you can consult your colleagues. You have to work things out on your own’.