copywriter Archives • Stone Soup Coworking Space

Elliott is a freelance copywriter from the UK and one of Stone Soup’s newest members. He will add his copywriting skills as an ingredient to our soup. Originally from London, he studied politics at University of Bristol and has been a freelance copywriter for about a year, mainly working for tech companies and startups. Before that, he was working a full time job for a PR Agency, therefore digital nomadism is quite new to him. Elliott is currently splitting his time between his home base of London and destinations abroad.

After spending a year in California as an exchange student at University of Berkeley, Elliott travelled a lot, including parts of Asia.

Elliott has travelled to Southern Europe and has worked remotely from Porto, where he enjoyed the relaxed lifestyle and slow living. Being already familiar with the Mediterranean climate, Elliott chose Athens as his base for the next few months. It’s his third time in Athens and, as he really liked the vibe of the city, he returned in order to work remotely from our coworking space. He is planning to stay in Athens until Christmas and he isn’t sure about his next destination: ‘I may stay in Athens, might go back to Portugal. I also consider going to Malaysia!’

Combining freelancing and travelling

Staying for a longer period in places he works gives him the opportunity to have time for everything, without rushing. That’s how he found our coworking space. ‘By spending a few months somewhere, you get to know the people and the place without being chaotic’.

‘Even though freelancing gives me the flexibility to build things around my schedule and I really like the autonomy, it can sometimes get lonely. Coworking is a good way to meet people and Stone Soup is a supportive place to work.’ On top of that, Elliott mentioned that it’s really motivating to see things getting done around him.

Specifically, he really enjoys working for tech startups and innovative companies, for example, for Beyond Identity, which created a software that allows companies to eliminate passwords and has grown into a really successful company within 2 years.

digital nomads; working on the beach; camping and working; flexible

What makes a successful copywriter?

‘Obviously, you need to be good with words and able to express your ideas very clearly in written language’ says Elliott. Moreover, it’s equally important to have a good understanding of marketing, as well as knowing how to get into the minds of the customers. Balancing the above mentioned with good writing makes a copywriter stand out.

Elliott has met clients through a variety of channels, like a Facebook group for content writers, but LinkedIn is the main professional network. Networking can, of course, happen in a coworking space: as he said, he has met clients through coworking spaces.

As a freelance copywriter, the creative process isn’t always the same: ‘I have to talk with my clients about their marketing goals and what they want to communicate. It’s more like a collaborative process: we discuss ideas and find what fits in with how clients want to build their brand.’

In conclusion, a freelance copywriter needs to be autonomous: ‘It’s not like working in an office where you can consult your colleagues. You have to work things out on your own’.

coworker from the UK ; freelance copywriter; member of the community — Elliott is a freelance copywriter

Meet Ambre, our coworker from the French city of Bayonne in the Basque country! She is a copywriter and translator (English and Spanish to French) for e-shops and commercial websites. She got her first job offers through the translation and copywriting agency Textmaster and she now works for a network of regular clients and agencies that offers her a steady workflow. We had a chance to speak with Ambre about the pros of online work and how did she cope with the spring and winter lockdowns in Athens. We also asked her how did she end up in Athens in the first place, and how did she experience the lockdowns as a freelance worker.

This is her story.

The pros and cons of freelance work

After obtaining a Master’s degree in international purchases and logistics Ambre worked for five years, until 2017, for different companies in Paris. After evaluating the experience she gained from this kind of fixed work she decided that she needed a fresh start. She left Paris and started a small business in the fashion industry that seemed hard to succeed. So she looked for something different driven by her other passions, languages, communication, and reading. Copywriting and translation services proved a field where she felt truly comfortable.

Working as a freelancer gives Ambre the freedom she looked for. She remembers that during her previous 9 to 5 work scheme she felt stuck in a structured and hierarchical workplace. When talking about the pros of freelancing she mentions the ability to organize her free time and to write about different fields that appeal to a curious personality. When it comes to the cons she adds that in a globalized market there is competition for the same job and fewer quality offers. Before forming personal links with her clients she used to grab every opportunity.

Picking Athens for remote work: before and during the lockdown

Ambre works remotely and she agrees with the concept of nomadic work. When she left Paris she went to Seville, Lisbon, and Bayonne before choosing Athens with her partner. She laughs remembering that she didn’t know anything about the modern city, just that it was an affordable place! They first came in January 2019 and started exploring different places in Greece.

In March 2020 everything changed! At the beginning of the first lockdown, she was working as a content creator for a tourist journal. It was shocking when the company told the copywriters that they could not work anymore. At first, she was feeling a lot of insecurity and uncertainty. Her (already remote) work did not change but she was really bored because she had no other choice but to work! Her narration of the life during spring lockdown is revealing: “waking up, yoga, working, working, working, yoga!” Work was an escape from the fear but in a depressing way that made her feel stuck. Athens was in a cocooning phase too and Stone Soup was closed. So it was her home that was both a workplace and a safe space.

Remote work after a calm summer: and another lockdown in autumn!

Summer was a calm and relaxing time for Ambre. Traveling to Santorini and meeting with friends was an escape from the numbness of spring. But in autumn restrictions were re-imposed again and freelance workers like her had to deal with another Athens lockdown in November. But this time both coworking and online work emerged stronger than before. She clarifies that the digitalization of small businesses drove up the demand for online content creators. As a result, autumn began with hopes up. She gets the chance to walk to Stone Soup and see friendly faces. She walks from her home in Petralona to her coworking space early in the morning and enjoys the sun rising and the quiet ambiance (fewer people and more cats on the streets!). Athens feels cozier in this controlled freedom state now.

Coworking seems like an excuse, a way to get out, take coffee breaks and feel like we are all in this together, she adds. The feeling that comes up first in her mind when she thinks about coworking is socialization!

Looking forward to a post-lockdown Athens

“PARTY HARD!” That is what Ambre misses the most! She is not a fan of the digital social life of the pandemic world and wants to see people again. Discovering more of Greece (“what about a road trip to the Peloponnese?”) is another goal along with climbing Mt Olympus! The Athenian cultural sites like the National Museum of Contemporary Art and the small bookstores are the places she cannot wait to visit again. Physical activities she used to do like yoga and volunteer teaching of English to refugees in a real classroom for the Za’atar NGO will also be more than welcome in her everyday life again. Her online work for companies like Sweet Small Pea, MonPlanCBD, and Agence Boca will feel even more exciting then. Athens will feel authentically charming again and the real-life small neighborhoods can be explored after some evening drinks with her Stone Soup friends such as Jelia! At the end of the day, we saw the limits of the digital way of living, she concludes, and it is time to re-appreciate what we miss and hope for.