The General Data Protection Regulation (GDPR) aims to introduce a single legal framework applicable across all EU member state which would result in a more consistent set of data protection compliance obligations for businesses. Not only does GDPR concern businesses working with data within the EU, but also the non-EU companies. The GDPR has been passed keeping in mind the safety and security of the users’ personal data. Therefore, GDPR is focused on achieving a high degree of data security. Knowing that their data will be safe, the clients will put their trust in companies which would be beneficial as that would result in an increase in the companies’ customer base.
However, besides the advantages of a complete GDPR compliance, companies are facing a few problems in regard to full compliance. Too much regulation in terms of adding consent prompts for everything might reduce customer’s enjoyment of online services. Another common problem of GDPR compliance is the costs to be incurred in order to fully comply with the regulation since, not all companies can meet these costs. When asked about her opinions on complete GDPR compliance, Xanthippe Lemontzoglou, a data analyst working from Stone Soup feels that 90% compliance with the GDPR might be a better idea which would involve companies to do the best they can without trying to cover extreme possibilities, yet being aware of them. She feels that complete compliance might not be beneficial for either the companies or the users.
Other than its effects on the companies and the users, GDPR also has an impact on the designers as it will alter how the products are developed both in Europe where the law applies in every country, and in the United States, where many companies have European customers. Thus, this will partly reshape the work that the designers do. According to Dimitris Niavis, a designer currently residing at Stone Soup, designers are required to act on these changes almost immediately and that involves taking into account current and future User Experience. The information now needs to be more accessible and the users should have an option to easily opt out of the subscriptions.
Therefore, GDPR now requires companies to respect the users more than ever and this can be done by making some prominent changes at the company level which would involve training of the employees keeping in mind the new regulations, and also the user experience.
Although, there are many visible cons of the GDPR compliance regarding the costs incurred by the companies and ignorance on the user’s side, these problems are only temporary. The companies and the users need time to adapt to the new regulations and once that is in place, GDPR will prove to be effective in terms of the user experience and cybersecurity.
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