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An Expat Family In Athens: Working On International Projects Remotely

19 Απριλίου, 2022/in Community, coworking, News, Office Space, Personal, Remote Work, Residents, Μη κατηγοριοποιημένο

Last six months, we had the pleasure to host George and Carla, a couple of marketers who traveled with their family from Barcelona to Athens! We talked with them about their international marketing projects and their experience as a family in Athens. We also inspired them to create content featuring Stone Soup! As part of his content creation aspirations, George just completed a Videography course in SAE! Stone Soup proudly starred in his first attempt at directing a corporate video!

Working remotely

Firstly, we asked them how they got involved in marketing as well as the pros and cons of working remotely. Before the family came to Athens they added many pins to the European map. Carla started working remotely back in 2015 after quitting her job at SoundCloud in Berlin. Back then she had already been away from her homeland, Spain, for 10 years and she was looking forward to finding her way back home. A friend was the one who connected her with a big digital project. Ever since she has remained working remotely either as a freelancer or in a permanent position. She describes her first few years as a “rollercoaster” as she craved social interaction with other team members. However, she now admits that she has mastered it and she truly enjoys the freedom she gets from working remotely. From her current perspective, going back to her previous life with a 9-5 office job seems distant and weird.

As for George, remote working came along with his promotion to a Regional Marketing Manager at SAE Institute 7 years ago. He points out that getting to work from anywhere as long as you have WiFi is very tempting. You only have to find the strength to defeat the “pyjamas syndrome”. Professionally his main challenge was to train, manage and inspire a team of young professionals exclusively from a distance. Interactions are limited to online tools and this fact consequently limits the dynamics between people.

Marketing projects they are proud of

Their positions as marketers granted them the opportunity to work remotely and enjoy traveling all over Europe at the same time. They involve themselves in many facets of marketing, so we wanted to know more about their interests in this continuously expanding creative field. Carla enjoys working on digital marketing strategies. She loves thinking of ways to find the target audience of her clients online. She also finds challenging to plan out multiple a/b experiments to test what type of targeting may perform the best. As for George, he prefers working on social media projects as there is a more direct interaction with the audience. Aside from that, he likes running event promotion projects, as they move faster, with a greater variety in designs.

Working in the marketing field means that you are designing projects that can be both impactful and creative! We asked our members to pick a couple of marketing campaigns they dealt with that are worth mentioning. George feels quite proud of a marketing campaign he runs across five countries, promoting a new portfolio of Games Production courses. It was challenging as he had to overcome cultural and market diversity issues and manage to create consistent storytelling. Carla could not help but point out that she is currently running a campaign to promote the platform adeccojobsforukraine.com. It is a portal created to connect employers with refugees and this goal motivates her to give her best. Any employer can sign up and upload their vacancies and the displaced workers can upload their CVs. It operates as an effective matchmaking platform supporting all the Ukrainians in this terrible moment of their life.

Traveling to Athens

Their story continued in Athens, where they have been staying for the last six months. Together with their one-year-old daughter, Emma, they traveled to the Greek capital and decided to try focusing on their marketing ideas from here. They both agree that Athens is a lively and exciting city with plenty of things to do and international people to meet. They comment that strolling around may not be that easy but there are so many nice spaces to go to, like the Niarchos Foundation and the National Garden. There is no doubt that having a family limits the number of outings they can have. However, they have realized that there are also plenty of international families in Athens as well, even in Stone Soup!

George and Carla on their marketing projects

Why work from a coworking space?

Working from a coworking space can help in achieving a work-life balance. They find it motivating to leave the house and add some flavor to their work life. If the coworking space neighborhood is full of choices (as it is in the case of Stonesoup), then even better! This way they can also pursue their interests as well. For example, aside from their marketing work Carla is exploring the digital art scene and curates content for her Digital Art District project on Instagram. They both find it inspiring to stay creative so they also do some paste-up street art together every now and then (instagram.com/lovnoir). When we asked them what is their biggest motivation lately, they passionately agreed that their number one mission and success story is named Emma, their fantastic daughter that rules their colorful world!

George and Carla part of Stone Soup family

Startups in Athens: Innovation made with ROKOKO

23 Δεκεμβρίου, 2021/in Community, coworking, Office Space, Remote Work, Research, Residents, Studios, Workspace, Μη κατηγοριοποιημένο

Have you ever wondered how your favorite animation or video game is so life-like and realistic? Well, it’s probably because the developers used motion capture hardware and software, like the ones designed by Rokoko, our latest members!

We had a chance to speak with Petros, the Administrative Director of the Greek tech hub of Rokoko in Athens. He shared with us how it’s like to work with Rokoko, the competitive advantages of their tech products, and how online platforms help to build a digital community of creators.

The mocap technology

Motion capture is the process of making human (and sometimes animal) motion digital. With the help of optical sensors or in Rokoko’s case, small sensors, an actor transmits the motion data to a computer. The captured data is then used for animating 2D or 3D models. In-game development and filmmaking, motion capture is an unparalleled method for making animated characters move more realistically. Rokoko has developed the Smartsuit Pro and the Studio software in order to deliver a complete service.

A Danish Startup in Athens

The Rokoko headquarters and the company’s supply chain are based in Copenhagen, while in Athens there is a tech hub focusing on tech support and software. Petros explained how the Greek branch sprang in Athens back in 2015. It all happened by chance! Some members of the Danish team visited Greece for a private event and met a Greek developer. At first, they started a loose freelance collaboration. As the time passed, the team grew organically from five to twenty people! The Greek company was officially set up in 2020 and has been expanding since then.

So what’s it like to work for a tech startup in Athens? Petros noted that Rokoko is a startup in a scale-up process. Growing “from 5 people to a village” means that things are constantly in flux. A tech-oriented and relaxed work environment in the center of Athens proves truly exciting, especially for young professionals. Another appealing asset is that working in a creative tech position means that one must take ownership of the projects. It’s also really interesting that Danish and Greek cultures clash so it’s kind of a shock for Greeks who are used to a hierarchical system in the workplace. Adapting to a horizontal work culture means that team members can go with the creative flow and enjoy a relaxed environment.

Some ongoing research projects might be used for commercial reasons or might be thrown away. That’s how innovation works and this is one of the most exciting aspects of working for a tech startup like Rokoko, according to Petros.

Making technology accessible to all creators

But how is innovation transferred into the market? Rokoko’s main competitive advantages are accessibility, affordability, and the way it offers a full-body tracking solution, covering body, fingers, and face. Big studios use point systems of reference that a camera has to detect for motion capture. Rokoko, on the contrary, developed hardware that uses sensors on the Smartsuit Pro and the Smartgloves, which do not require a camera. As a result, the whole operation is much more affordable. This is the reason why Rokoko equipment is accessible to small and independent creators who make up more than 80% of the company’s customers. In addition, using their Studio software to gather all the data, you can get hyperreal results straight into your screen! Petros also revealed to us that we should expect much more to come in the future.

One such upgraded product is the Smart Suit Pro II that will be out in early 2022 and anyone can pre-order already!

Can you imagine being able to impersonate your favourite video game character? Well, Shutter Authority’s VFX videos are #madewithrokoko!

Are you a fan of Lil Nas X? His video clips are #madewithrokoko!

Building a community

How to bring creators together? Petros underlined the importance of scaling up the digital community that Rokoko has been building. Users share stories on Instagram adding the hashtag #madewithrokoko while all creators can interact and share tips through a Discord channel. Rokoko’s customer base consists mainly of independent creators so bringing them together in an active and sharing digital community is crucial for strengthening their voices. Apart from learning more about possible ways to create content, another incentive for creators is the chance to win hardware and software prizes (last year the company awarded one of the biggest bundles ever)! In a digital world, there is no need for a formal submission so #madewithrokoko is all that it takes to register!

What’s coming up?

Rokoko established a tech hub in Athens just before the pandemic. Because of that, they didn’t have the chance to host any networking events. Open innovation is one of their values, so Petros highlighted their effort to cooperate with universities. They try to approach educational institutions so that students can do their academic projects while getting professional experience in Rokoko. The buzz expected from the launch of the Smartsuit Pro II is going to be huge so more events are coming both in Athens and abroad! We are beyond lucky to have them in our workspace and we can’t wait to see what realities they’ll take us next!

A new summer intern at our coworking space!

28 Ιουλίου, 2021/in Community, coworking, Internship, Personal, Μη κατηγοριοποιημένο

Hello, my name is Emmanouela and I am 22 years old! I have just started my internship at Stone Soup coworking space and I come from the island of Rhodes, Greece. I have been living in Athens for four years now doing my studies, but I hope to stay here much longer. Studying Marketing and Communication at the Athens University of Economics and Business. At the same time, I have also enrolled in an another school where I study Interior Architecture and Design. My professional future will definitely be in the creative sector!

This summer I decided to do my internship and I couldn’t have made a better choice than Stone Soup. Stone Soup is a social enterprise promoting a great and innovative philosophy about a new way of working. Before Stone Soup, I was not familiar with the concept of cooperative workspaces and I was very interested to learn more about it. After some research and observation, I came to the conclusion that coworking spaces are the best choice for those who work alone remotely because they have a lot to offer both on a social and professional level.

My expectations at Stone Soup coworking space

The main ingredient I am bringing at Stone Soup is my digital marketing skills. More specifically, I will be cooking the website’s digital analytics and I will be creating content for social media. Digital media should mirror the cozy ambiance of the coworking space and the diverse background of its members. By communicating our everyday life through social media, more people will have the opportunity to get to know the community and the values of Stone Soup.

I am sure that during my internship, I will gain many other skills that will help me in my professional career. Improving my communication skills and my digital literacy are just some of them. I’ll also have the opportunity to get in touch with new people from different places and various cultures. I am looking forward to it!

Digital Art in Athens and beyond: a curator’s view

2 Μαρτίου, 2021/in Community, Consultancy, coworking, Interviews, Personal, Research, Residents, Workspace, Μη κατηγοριοποιημένο

For Foteini Vergidou, 2020 was a milestone year for digital culture and contemporary art. Our new member is a curator, researcher, and project manager based in Athens.

“2020 was a year of living online and I don’t know if there will be any difference between art and digital culture from now on.”

Her curatorial practice focuses on the impact of technological advancements on human relations, on human-machine relations, and between humans and their ecosystem. She explores issues related to cultural identity, climate change, surveillance, and big data.

We had a chance to speak with her about the current digital art scene of Athens and the value of digital media for contemporary artists.

Exploring digital art: getting exposed to experiences abroad

Foteini represents a brain gain example. She obtained an MA in Interactive Media: Critical Theory and Practice from the Goldsmiths University of London. While studying she explored the contemporary art scene in London and indulged in her research interests before moving to Berlin to work in the iconic transmediale festival. She stayed in Berlin for 3 years and worked as a gallery manager in DNA Berlin. Such an international and multicultural environment equipped her with an open mind towards work-related issues. As a result, living and working abroad made her realize that there is no center of experiences and no bipolar divisions between “us” and “them”.

She returned and settled in Athens in 2015. In that year, Foteini worked as Coordinator and Project Manager for Kappatos Athens Art Residency Program. During this period, she collaborated with international artists such as Martin Creed, Roy Ascott, and Santiago Sierra. She also curated the Web Art exhibition category for the Athens Digital Arts Festival in Greece for the 11th and 12th editions. Most recently, she curated the Hysterophimia Pavilion, the Greek Pavilion for the 4th edition of The Wrong Digital Art Biennale (2019 – 2020) exploring the contemporary culture around Images, from selfies to big data.

Since 2018, she has worked as Curatorial Advisor and Project Manager for the artist Kalliopi Lemos, developing research upon themes that center around migration, human rights, and gender injustice. At the same time, she worked on different projects in Athens and abroad promoting artists through digital media.

_{Erica Lapadat – Janzen: “Self Doc”, Video, 2017}

Online culture and physical community: two sides of a common goal

For Foteini, the experiences triggered and gained abroad can be developed in one’s own country. Physical and online interaction with audiences and other creative professionals, input and output of experiences, drive a successful exposure.

Thus, community and network building play an important part in her career. It is actually the first thing she advises every new artist to pursue through physical and digital media. On one hand, this is the reason she joined a coworking space. It offers a physical chance of socialization, necessary to bring together different perspectives and ideas among professionals. On the other hand, artists can achieve digital interconnectivity and exposure through investment in up-to-date online platforms and social media like Instagram. In the last few years, digital art and media became an upcoming field in Athens. The pandemic boosted this relatively new way of promotion and highlighted the importance of the transition to online representation.

Tips for new artists: digital platforms are the future

But how can an artist take advantage of the digital media available to promote their body of work? Foteini describes a few fruitful moves they can make: network building, social media, research in up-to-date websites, platforms, funding. An artist’s online presence should include a social media account, like Instagram, where they promote their artwork. Through this medium, their physical network can interact with them and give them feedback.

Also, for Foteini the curative process is connected with a certain amount of research. Every exhibition is the result of a body of research that she deals with at a particular moment. Since 2017, she is an editor and writer at FerociousUrbanites.com, where she conducts research around issues that derive from our relation to technology. This is also an example of an up-to-date website with a strong focus on promoting Greek digital artists to an international audience. Browsing websites like this can offer artists and art lovers inspiration and information about online culture and digital art.

Since 2019, she is an active member of the TILT platform, bringing together creative people including artists, researchers, and theorists. She is always seeking collaboration with other professionals, coming often from diverse disciplines and practices, in order to develop synergies and joint projects. Her main goal is to conduct collective research, while forming an exhibition or a public intervention, in order to reveal different perspectives. The exhibition “Iasis” she curated for the TILT platform presented a body of work, artworks, educational seminars, and workshops, that investigated the political and social dimensions of global human activity. The TILT platform is an example of a network-building initiative for artists. Foteini compares it with a coworking space where members can interact and share their ideas and projects.

Picks ‘n tips for digital culture events & art-lovers

Foteini thinks that the contemporary Athenian cultural scene is experimental, as is the city itself. The pandemic has boosted the transition to online representation even though she agrees that there are limits. For example, both theatre and art exhibitions had to offer the audience an experience mediated by the Internet. Big and small institutions had to adapt to the new condition and the results are appealing to many. She points out that the initiatives to promote online culture from Onassis Foundation and the PCAI are worth “browsing”. Furthermore, digital media like Instagram are basic components of projects curated by 3137, an artist-run space in Athens. On the international side, she suggests visiting the Top Museum (Tokyo Photographic Art) and the Overkill festival.

Foteini’s expertise as a curator is to manage all these tasks! And you are welcome to contact us and get in touch! She acts as a mediator between artistic expression and public perception. Nevertheless, she is a strong supporter of the “artist’s fee”, the payment that every creator must demand in exchange for the presentation of their work. She admits that the current focus on digital art, both in Athens and internationally, can pose new challenges for artists. Her advice to them is to always seek copyright and legal support before participating in online exhibitions.

“Always reinvent yourself and be adjustable”

This is what she learned and suggests to every art worker in the post-pandemic world. There is no need for a laptop if a creative professional pursues exposure and openness, values that she found in a coworking space. For her, coworking offers inspiration through interaction without the extra layer of workplace stress. And in these crazy times, a casual chat in a safe space can be more creative than ever!